Ferrari (NYSE:RACE) Stock Analysis: UBS Raises Price Target Amid Strategic Initiatives

• UBS maintains a "Buy" rating for Ferrari and raises its price target to $497.00.
• Ferrari is implementing cost-saving measures (aluminum wiring) and a significant share buyback program to enhance shareholder value.
• Strategic moves, including a new marketing chief from BMW, and an ambitious price target, underscore Ferrari's growth potential in the evolving automotive industry.

Ferrari N.V. (NYSE:RACE) is a world-renowned Italian luxury sports car manufacturer, often competing with premium brands like BMW. On July 2, 2026, leading investment bank UBS maintained its Buy rating for Ferrari. It also raised its price target to $497.00, up from a previous target of $483.00, when the stock was trading at $374.66.

This positive outlook is supported by the company's forward-thinking initiatives. As highlighted by Reuters, Ferrari is switching to cheaper aluminum wiring from copper in its new models. This cost-saving measure aligns the company with other major automakers like BMW and Tesla (NASDAQ: TSLA), showing its adaptability in a changing automotive industry.

Ferrari is also focused on creating significant shareholder value through a large share buyback program. A buyback involves the company purchasing its own stock, which can increase the value of the remaining shares. As reported by GlobeNewswire, this strategic financial move is part of a multi-year, €3.5 billion plan scheduled to be completed by 2030.

Recent activity shows the company has already invested over €137.90 million and nearly $35.00 million to repurchase shares. To further its growth strategy, especially after its first EV debut, Ferrari hired a new marketing chief from BMW, as noted by Reuters. This signals a strong focus on strengthening its commercial efforts and market presence.

At the time of the UBS announcement, Ferrari stock was priced at $374.66, with a market capitalization of $66.13 billion. The new $497.00 price target sits well above the current price and within the stock's 52-week range of $312.51 to $519.10, suggesting financial analysts see significant potential for future growth and stock performance.