ServiceNow (NYSE: NOW) Stock Analysis: Goldman Sachs Maintains 'Buy' Rating Amidst Strong Fundamentals

• Investment firm Goldman Sachs maintained a "Buy" rating for ServiceNow despite a lowered price target, reflecting continued analyst confidence in the cloud platform provider.
• ServiceNow's stock performance has been strong, outperforming both the S&P 500 and the broader IT services industry over the past month.
• The company demonstrates robust company fundamentals, including a high 97% customer renewal rate and consistent 20% subscription growth, with new AI-centric products adding positive momentum.

ServiceNow (NYSE: NOW) is a leading software company that provides cloud platforms for managing digital workflows. It helps large businesses automate their IT and operational processes. With a market capitalization of approximately $111.15 billion, it is a major player in the IT services industry.

On July 8, 2026, investment firm Goldman Sachs updated its investment outlook on ServiceNow. The firm lowered its price target, which is an analyst's projection of a stock's future price, to $145.00 from $163.00. At the time, the stock was trading at $107.78 per share.

Despite the lower target, Goldman Sachs maintained its "Buy" rating. This positive view is shared by others, with Guggenheim also upgrading the stock to "Buy". As highlighted by Benzinga, the Guggenheim analyst sees the recent price pullback as a favorable entry point for investors.

The company's recent stock performance supports this optimism. As highlighted by Zacks Investment Research, ServiceNow shares have returned 3.5% over the past month. This outpaces both the S&P 500 composite's 1.6% gain and the broader IT services industry, which saw a 5.7% decline.

According to a Seeking Alpha analysis, concerns about AI disruption are fading. The company's company fundamentals remain strong, with a high 97% customer renewal rate and consistent 20% growth in subscriptions. New AI-centric products launched with Accenture also provide positive momentum for the company.