Meta Platforms (NASDAQ: META) AI Agent Muse Fuels Analyst Optimism and Price Target Hikes

• Cowen & Co. reiterated a "Buy" rating for Meta Platforms, citing its new AI product, Muse, as a potential significant revenue stream.
• The launch of Muse, an advanced AI agent, led to a 7.20% rally in Meta Platforms' shares, with analysts highlighting its integration capabilities.
• KeyBanc reaffirmed an "Overweight" rating with a $780.00 price target, suggesting a 27.10% upside, believing the market undervalues Meta Platforms' AI initiatives.

On September 9, 2026, Meta Platforms (NASDAQ: META) received a reiterated "Buy" rating from analyst firm Cowen & Co. Meta Platforms is the technology company that operates major social media and messaging services like Facebook, Instagram, and WhatsApp. It competes in the AI assistant market against rivals such as Google's Gemini and Anthropic's Claude. The firm's positive outlook, issued when Meta Platforms' stock price was $651.06, is based on a new product. As highlighted by TheFly, Cowen & Co. believes that Meta Platforms' Muse offering could develop into a significant new revenue stream for the company. A "Buy" rating means the analyst expects the stock's value to increase. This optimism is tied to the launch of Muse, an advanced AI agent for public use.

Following the announcement, Meta Platforms' shares rallied, climbing as much as 7.20%. The AI can perform tasks like making online purchases and booking reservations by integrating with Meta Platforms' apps and third-party services like Shopify and Ticketmaster. Other analysts also see potential. KeyBanc reaffirmed its "Overweight" rating, which is similar to a "Buy" rating, and set a price target of $780.00. At the time, this target represented a potential upside of about 27.10% from the trading price of $613.48. KeyBanc believes the market currently undervalues Meta Platforms' AI initiatives. Analysts suggest user engagement will be the first sign of Muse's progress, with monetization to follow. KeyBanc's $780.00 price forecast is based on a valuation of 20 times projected 2028 earnings, according to a Finbold report. The company's large user base and data access are seen as key advantages for building regular usage.