Affirm Holdings (NASDAQ:AFRM) Sees Strong Analyst Sentiment and Price Target Increases

• Affirm Holdings received an "Outperform" upgrade from Wolfe Research, setting a $90.00 price target.
• The upgrade suggested a potential upside of approximately 26% from its trading price of $71.44.
• Positive analyst sentiment, including a $104.00 BofA price target, contributed to a 6% rally in Affirm shares.

Affirm Holdings (NASDAQ:AFRM) is a leading financial technology company that provides "buy now, pay later" (BNPL) services. This allows consumers to purchase items and pay for them over time through fixed installment loans. It competes with other major players in the installment-lending industry, including Klarna, Sezzle, and PayPal.

On September 14, 2026, Wolfe Research upgraded Affirm to an Outperform rating from its previous Peer Perform rating. The firm set a price target of $90.00 for the stock. At the time of the announcement, this new target suggested a potential upside of approximately 26% from its trading price of $71.44.

This upgrade follows a period of stock volatility. Affirm shares recently increased by 5.07% to $71.44, recovering from a midweek selloff, as highlighted by 24/7 Wall Street. The earlier downturn was part of a broader market decline, with major indices like the Dow Jones and S&P 500 falling amid concerns over oil prices and inflation.

Other analysts also express a positive investment outlook on the company. A recent Bank of America (NYSE:BAC) price target of $104.00 for Affirm contributed to a 6% rally in its shares. This positive sentiment also lifted other stocks in the sector, with Sezzle climbing 4% and PayPal rising 3%, as reported by 24/7 Wall Street.