Desjardins Upgrades Rogers Communications (NYSE: RCI) Amidst Product Expansion and Content Deals

• Desjardins upgraded Rogers Communications (NYSE: RCI) from Hold to Buy, signaling positive analyst sentiment.
• Rogers Communications is expanding its product offerings by integrating Apple (NASDAQ: AAPL)'s latest devices, including the iPhone 18 series, to attract and retain customers.
• The company is enhancing its media content with exclusive Sportsnet+ NHL games and a long-term NHL sublicensing agreement with Quebecor, aiming to boost customer loyalty and secure future business.

Rogers Communications (NYSE: RCI) is a leading Canadian telecommunications and media company. It provides wireless services, cable television, and internet, competing with firms like Bell and Telus. On September 14, 2026, analyst firm Desjardins upgraded its rating for Rogers Communications from a Hold to a Buy, when the stock price was $36.21.

This rating change may reflect Rogers Communications' recent product line expansion. The company announced it will offer Apple (NASDAQ: AAPL)'s latest devices, including the iPhone 18 series and new Apple Watches. Offering new technology helps attract and retain customers, which can lead to stronger sales and is a key factor for growth in the competitive telecom market.

As highlighted by GlobeNewswire, Rogers Communications is also adding value to its television services. It is integrating exclusive Sportsnet+ content, including over 150 NHL games, into its Xfinity TV packages at no extra cost. This strategy can improve customer loyalty and reduce churn, which is the rate at which customers cancel their subscriptions.

Furthermore, Rogers Communications has secured a new 12-year sublicensing agreement with Quebecor for French-language national NHL games. This long-term deal provides predictable content and strengthens the company's media presence in a key market. Such stable, long-term agreements are often viewed positively by financial analysts as they secure future business.