B. Riley Boosts Price Target for e.l.f. Beauty (NYSE: ELF) Amid Strong Growth

• Analyst firm B. Riley reaffirmed its "Buy" rating for e.l.f. Beauty, raising its price target to $115.
• The leading cosmetics brand demonstrates robust financial health with 35.5% revenue growth and a 93% increase in adjusted EBITDA.
• Strategic international expansion and the acquisition of rhode are key drivers for future growth, justifying its premium stock valuation.

On September 16, 2026, analyst firm B. Riley showed continued confidence in e.l.f. Beauty (NYSE: ELF). This innovative cosmetics company is known for its accessible, prestige-quality products. It operates with a market capitalization of around $5.63 billion and often partners with major retailers like Sephora to expand its global market presence.

The firm maintained its "Buy" rating for e.l.f. Beauty stock and increased its price target to $115 from the previous $100. A price target is an analyst's projection of a stock's potential future price. At the time of this update, the stock was trading at $95.47, which is below the new target.

This positive outlook is supported by the company's robust financial results. As highlighted by Seeking Alpha, e.l.f. Beauty reports revenue growth of 35.5% and a 93% increase in adjusted EBITDA. EBITDA, or Earnings Before Interest, Taxes, Depreciation, and Amortization, is a key measure of a company's overall financial health and performance.

Strategic moves are also fueling this impressive growth trajectory. The company is undertaking strategic international expansion with a launch in Brazil and a major European launch through Sephora. These efforts follow the significant $1 billion acquisition of the brand rhode, which strengthens e.l.f. Beauty's diversified multi-brand portfolio and global presence.

Despite a premium stock valuation, reflected in a forward price-to-earnings (P/E) ratio of 26.9x, analysts see justification for the higher price. The P/E ratio compares the stock price to its earnings. A higher ratio can indicate that investors expect strong future growth prospects, which aligns with e.l.f. Beauty's current performance and market position.