Strategy Inc. (NASDAQ: MSTR) Receives Higher Price Target as Bitcoin Rebounds

• B. Riley maintained its “Buy” rating on Strategy Inc. (NASDAQ: MSTR) and raised its price target to $175 from $155.
• Strategy recently purchased 4,603 Bitcoin for approximately $369.7 million, increasing its holdings to 845,050 Bitcoin.
• A Bitcoin recovery and potential regulatory clarity could benefit Strategy, although its shares remain highly sensitive to Bitcoin prices, financing costs and changes in its NAV premium.

Strategy Inc. (NASDAQ: MSTR), formerly known as MicroStrategy, is a Bitcoin treasury company that also provides enterprise analytics and artificial intelligence software.

On September 3, 2026, B. Riley maintained its “Buy” rating and raised its price target for Strategy to $175 from $155. With the shares trading at approximately $123.19, the target implied potential upside of about 42%. B. Riley had previously reduced its target to $155 in August after lowering its Bitcoin price assumption.

The company provides investors with leveraged exposure to Bitcoin through its large cryptocurrency holdings and capital-raising activities. Bitcoin represents the central component of its treasury strategy.

Strategy recently acquired 4,603 Bitcoin for $369.7 million, paying an average of $80,318 per Bitcoin. Following the purchase, it held 845,050 Bitcoin, acquired for approximately $63.73 billion at an average price of $75,412 per coin. 

The purchase followed several Bitcoin sales completed at prices below the latest acquisition price. The Motley Fool estimated that the timing may have sacrificed more than $80 million in potential shareholder value. However, this is an analyst’s counterfactual estimate—not a reported accounting loss—and depends on assumptions about when the Bitcoin could otherwise have been held or repurchased. 

Another potential catalyst is the CLARITY Act, which seeks to establish clearer federal rules for digital assets. The Senate is scheduled to hold a procedural vote on September 15, 2026. Passage could support broader cryptocurrency adoption, but the bill would still require additional votes before becoming law. Strategy’s outlook therefore remains closely tied to Bitcoin prices, regulatory developments and its ability to raise capital on favorable terms.